Note sulle iscrizioniAdmission to the program is subject to the positive assessment of the candidates' academic qualifications, individual interview and English test.
Requisiti - University Degree (the title must be obtained by the enrollment deadline)
- English language proficiency
Fascia orariaTutto il giorno
Prepara perGraduates of this master program find jobs in the communication and marketing departments of service and manufacturing enterprises, public administration companies and consulting firms, with specific focus on digital communication, web marketing and advertising. This requires a solid background in traditional marketing along with new technical and specialized skills. The Master in Marketing, Communication and New Media provides students with the necessary expertise in economics, finance, business subjects, marketing and communication, adding specific knowledge of the new digital tools.
Note sul pagamentoto be paid in two installments. First installment: € 8,800 (upon registration); Second installment: € 6,00;
DocentiDirettore Scientifico: Roberto Grandi
Sbocchi professionaliThis master is amied to professional figures who will be able to undertake a managerial or consulting career in a wide range of professional areas:• Market-oriented professionals who can master methods and techniques of related to traditional communication and new media• Professionals who can follow all phases of the quantitative and qualitative analysis of the competitive context and outline the correct corporate strategy for the administration of products, services and integrated communication.The Master in Marketing, Communication and New Media provides participants with specific qualifications and advanced skills to effectively meet market requirements.
Borsa di studioAt Alma Bologna Business School we understand the importance of financial aid in supporting our students in achieving their educational goals. We are aware that an advanced, high quality training path can be a significant commitment but we also truly believe that investing in one’s future always pays back.
Alma Bologna Business School is pleased to offer 10 partial scholarships to the most meriting students. All of these scholarships are merit-based and will be awarded to the top-ranked candidates in the selection process. The students who come out on top in the selections will be students who not only come from strong academic or practical backgrounds but also those who display the strongest motivation to take part in this program.
There are 6 scholarships of 6,000 euros each and 4 scholarships of 4,000 euros each. All applicants will be considered for a scholarship – no specific application is required. They are awarded over the course of both rounds of selection and if you have performed well enough to merit one of them, you will be informed at the moment of admission.
The scholarships act as tuition waivers, so that they result in a deduction of the total amount of the tuition fees due.
Thanks to an agreement between Alma Bologna Business School and UniCredit, if you are officially resident in Italy, you are eligible to apply for a long-term, low-interest honor loan (no collateral required). The loan will cover the full amount of the tuition fees or the portion of them that is not covered by any scholarship.
In addition, you can benefit from an extra 2,000 euros loan, designed to help you cover living expenses in Bologna during the academic year.
Equivalent amount to the tuition fee
Low rate of interest
No collateral required
Repayable in 12 years
Flexible repayment options
If you are interested in this form of financial assistance we recommend that in the moment you are admitted you get in touch with us to start the process.
The Master in Marketing, Communication and New Media is open to graduates of all faculties interested in learning the most advanced technological solutions to support the processes of marketing and communication, designing and implementing marketing plans and communication systems aimed at different audiences, and becoming advisers of integrated communication.
It offers tools to address all activities related to market research and business communication, with special focus on web 2.0 and social networking.
The Master is a 12-month full-time program divided in two terms, followed by an internship project.
The program is structured in 1500 hours of learning activities (400 hours of classroom instruction, 600 hours of individual study and 500 hours of internship) corresponding to 60 credits.